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Netflix Maldivas  

Netflix's Maldivas is a new series that follows a young woman (Bruna Marquezine) who moves into a posh condo community to investigate a mystery. We were tasked with creating the videos, photography, wordmark, custom type, title treatments & teasers for the new series.

The show is full of pop, gloss, sass and of course intrigue. In developing the artwork we were inspired by one core idea that is thread throughout the series “nothing is what it seems”.

The show casts many stars such as Bruna Marquezine, Natalia Klein, Manu Gavassi, Carol Castro & Sheron Menezzes.

Disciplines: Advertising, Photography, Print

Client: Letícia Sanchez, Evelina Rios, Fernanda Weinfeld, Bianca Rosenberg, and Isabela Fagundes at Netflix Brazil
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy & Accounts: Lilian Benjamin, Lauren Walsh
Executive Producer: Luciana Almeida
Production: Chelsea Spear, Rinny Shim, Sam Galvao, Kasia Sasinowska
TVC Production: Landia
TVC Director: Aline Lata and Kayhan Ozmen
Campaign Photographer: Pol Kurucz
Copywriting: Natalia Klein, Jessyca Silva, Michele Contel
Lead Designer: Lucas Luz
Type Design: Lucas Luz, Jess Gracia
Case Study Images: Jarett Loeffler, Tiffany Thebodeau, Camille Hewitt, Arielle Casale, Chelsea Finkel, Mafren Studio
Design: Jess Gracia, Jada Akoto, Riisa Lio, Sasyk Mihal, Jeremy Rieger, Elinor O’Brien, Jiayue Li, Tais Kahatt, Mikayla Hittle, Kaan Iscan, Marek Rybicki, Zitong Zhao, Kristýna Jenčová, Marie Ducrocq, Tiffany M. Wu, Fabrizio Morra, Diane Diana, Shamil Asgarov, Nicole Belskaya, Cristina Giménez, Julio Zukerman, Gökhan Tekin
Retouching: Elian Sanchez, Lyudmila Bitsoeva, Oleg Slinko
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We were tasked with creating videos for the character films. These introduce the unique personality of each star in the series whiles also setting them up as a key suspect in the murder mystery.

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In each visual we conceptually play with what you can see on the surface vs what is actually happening behind closed doors.

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We created a custom condensed font with elongated letters and a mixture of stroke weights that present an elegant but mysterious feel. This type is used for show titles, the teasers, and all of the series marketing materials.

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