We created the brand identity, website and photography for Maxwell, an outerwear non-profit in Detroit, Michigan.
Maxwell Detroit was launched within Empowerment Plan, a non-profit that provides employment for homeless individuals to manufacture sleeping bag coats for those in need.
CREATIVE DIRECTION: Jessica Walsh, Stefan Sagmeister
Photography & Video: Zak Mulligan
Lead DESIGN: Chen Yu
Design: Gabriela Namie, Rachel Denti, Mikey Kelly, Sasyk Mihal
3D: Pawel Stojek
Copywriting: Stephanie Halovanic
Additional PHOTOGRAPHY: Sarah Hopp
PROP DESIGN: Arielle Casale
PRODUCTION: Molly Brunk, Erica Grubman
Website Development: Roger Burkhard