We created the brand identity, website and photography for Maxwell, an outerwear non-profit in Detroit, Michigan.
Maxwell Detroit was launched within Empowerment Plan, a non-profit that provides employment for homeless individuals to manufacture sleeping bag coats for those in need.
Disciplines:
Branding
CREATIVE DIRECTION:
Jessica Walsh, Stefan Sagmeister
Photography & Video:
Zak Mulligan
Lead DESIGN:
Chen Yu
Design:
Gabriela Namie, Rachel Denti, Mikey Kelly, Sasyk Mihal
3D:
Pawel Stojek
Copywriting:
Stephanie Halovanic
Additional PHOTOGRAPHY:
Sarah Hopp
PROP DESIGN:
Arielle Casale
PRODUCTION:
Molly Brunk, Erica Grubman
Website Development:
Roger Burkhard
