We rebranded EDP, an energy company in Portugal. We created the identity and a range of collateral including a TVC, ad campaign, screen savers, motion sensitive and sound sensitive posters, iPad and iPhone games and social media campaigns.
The identity is designed from four simple shapes:
a circle, half circle, square and triangle, which we layered to create hundreds of logos and illustrations that combine to tell the story of the EDP brand.
Sagmeister & Walsh, 2011
Creative Direction: Stefan Sagmeister
Art Direction / Design / Illustration: Jessica Walsh
Design: Stephane Elbaz, Michael Freimuth & Richard The