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Zooba  

Zooba is an Egyptian street food restaurant based in Cairo. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to us for a new brand identity. We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.

We worked with a Cairo-based calligraphy artist to paint the Arabic type for the branding. We layered this with modern versions of patterns and illustrations inspired by the streets of Cairo. Just like their food is a modern twist on traditional classics, we aimed to do this with the visual language.

&Walsh, 2019
Sagmeister & Walsh, 2018

Disciplines: Branding

CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Jessica Walsh
PRODUCTION: Stephanie Halovanic
LEAD DESIGN: Gabriela Namie
DESIGN: Soomin Jung, Elinor O'Brien, Zak Tebbal, Farah Kafei
COPYWRITING: Stephanie Halovanic, Farah Kafei
ILLUSTRATION: Zak Tebbal, Aleksandra Apaza
ARABIC CALLIGRAPHY: Mohamed Mohamed (Zizo)
TYPE DESIGN: Gabriela Namie, Junki Hong
ANIMATION: Jonah Nigro, Danaé Gosset
PHOTOGRAPHY: Sarah Hopp
PROP DESIGN: Arielle Casale
ZOOBA FOUNDER: Chris Khalifa
ZOOBA CREATIVE DIRECTOR: Adam Mourad
ZOOBA ART DIRECTOR: Omar Mobarek
FOOD PHOTOGRAPHER: Joe Lingeman
FOOD PHOTO PRODUCER: Amelia Katz
PROP & FOOD STYLISTS: Beatrice Chastka, Pearl Jones
MURAL PAINTERS: Kelly Li, Elizabeth Levy, Timothy Khalifa
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