Ben Cohen, co-founder of Ben & Jerry’s and a lifelong activist, has long understood how to ignite national conversation. When he asked us to make an almost incomprehensible figure, $95 billion a year in nuclear weapons spending, feel real, we knew the response had to match the scale and gravity of the number itself.
After more than 100 explorations, we distilled the idea into a single installation: a monumental cube of cash at Union Station in Washington, D.C. Wrapped floor to ceiling in photorealistic $100 bills, the structure stood directly in the flow of commuters making it impossible to ignore.
The installation functioned as both civic monument and media catalyst, built to cut through indifference and challenge priorities. It asked a simple, unsettling question: What could $95 billion accomplish if directed toward healthcare, education, and climate resilience instead of weapons of mass destruction?
