Thumbnail
Thumbnail

SuperShe  

SuperShe started as a women’s only private island — a place where women could find community, form bonds & lift each other up. Quickly, SuperShe’s founder realized that a private island would be inaccessible to many women who want & need the community. So, she decided to bring the community onto an app. We created the branding, strategy & merch for the SuperShe brand.

Disciplines: Advertising, Branding

Creative Direction: Jessica Walsh
Strategy: Lauren Walsh, Jessica Walsh
Copywriting: Jessica Walsh, Stephanie Halovanic, Matthew Roop
Production: Stephanie Halovanic, Allison Raich, Gosbinda Vizarretea
Lead design & type design: Matthew Roop
Design: Lucas Luz, Roman Burger
Illustration: Anthony Eslick, Matthew Roop, Niege Borges, Yeji Park, Yeseul Oh, Zak Tebbal
Photography: Sarah Hopp
Prop Design: Arielle Casale
TVC Director: Ashley Armitage
TVC Production Company: Public Record
& More Information Close Expanded View
Thumbnail
Thumbnail
Video

When looking at other women’s communities, we realized that many of them were overly prescribing the way women in that community “should be”. Be a girl boss, travel the world & wear your nightly face masks. There was no one in the space allowing women to claim their own version of themselves. That's where SuperShe comes in.

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail

Inspired by the protest posters from women’s marches throughout history, we developed a custom brush font designed for SuperShe. The brush font is paired with Panamera & Bureau Grot.

Thumbnail
Thumbnail
Thumbnail

To align with our strategy, the brand always displays merch in pairs, including two different messages on each item. We wanted to express the idea that women do not have to be defined one way. The strategy invites women to embrace the many versions of themselves, without ever prescribing one way to be.

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail

We also found that this same consumer who was tired of the commodified feminism “rah rah” was also tired of all the B.S. claims on products today. SuperShe products were designed with no false claims. The candles are not going to make your dreams come true & the body soaps contain no magic healing powers for your romantic relationships. Our goal was to create honest communication in a market saturated with fluff.

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Video
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail