We created the brand identity & logo design for Story, a store in the meatpacking district of NYC that changes themes every six weeks.
The identity is designed around the idea of the holding device that is created when slicing the O in Story in half. The bracket this creates holds the name of the store's current theme so it fluidly works with the logo.
A new sign was made for the store with the giant 3D logo on the wall.
Sagmeister & Walsh, 2014