We worked on a rebrand campaign that showed
Milly's evolution by evolving the existing logo through animation and placement. Milly, a fashion brand developed by designer Michelle Smith, wanted their rebrand, advertising & communications to reflect the attributes of their new collections: edgy, irreverent,
bold and colorful.
When Michelle established the Milly brand, it gained fast recognition for its retro & vintage inspired looks, merging American silhouettes with French atelier style. While Michelle has kept emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion forward looks.
We kept the existing logo mark but evolved it through animation and placement. Whether the logo grows flowers, freezes to ice or is painted onto a woman's body, each application reflects the themes and inspirations of the most recent season's clothing line and patterns.Consumers are accustomed to digesting large amounts of imagery and content from brands daily through social media. Recognizing this, we created a campaign consisting of over 400 images and animations that accompanied an influencer program that rolled out on social. Follow @milly on Instagram for the full campaign.
Sagmeister & Walsh, 2018