Responding to the tumultuous political climate, Milly's FW 17 collection sought to display the empowerment of rebuilding oneself from fractures. Through photography & animation, we built the campaign off the message that "there is beauty in the fractures, in the mending."
We played with different ideas of fractures using broken glass, animations and "ripped" pieces of oneself. Each image reveals something about the models from both the inside & outside.
Sagmeister & Walsh, 2017