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Milly:
Color Lover
 

For Fall 2018, Milly designer Michelle Smith used the idea of chromatic dressing & the colors of the rainbow to speak about inclusiveness, individuality and coming together. For the campaign, we created a series of images based on this idea.

Michelle said, "The world is so polarized that I want people to feel welcome to my brand." This was our inspiration. In the campaign photography, the concept and style choices were made to reflect a space in this world for both self-expression & unity. The campaign was featured in print, OOH, digital advertising, and on Milly’s website

Sagmeister & Walsh, 2018

Disciplines: Advertising, Photography

CREATIVE/ART DIRECTION: Jessica Walsh
DESIGN: Matteo Pani, Gabriela Namie, Angela Iannarelli, Rachel Denti
PHOTOGRAPHY: Henry Hargreaves
MAKEUP: Anastasia Durasova
PRODUCTION: Erica Grubman
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