Video

Meetup  

We created an identity system for Meetup.com — a social network that facilitates offline group meetings
in various locations around the world. The platform allows members to join groups unified by a common interest, such as politics, books, health, pets,
careers or hobbies.

Originally, we met with Meetup to redesign the logo, but during our initial discussions, it became clear that a simple logo would not answer the difficulties that lie ahead. The real challenge was to create a system that would allow a viewer to find one's own community on a small screen efficiently and delightfully.

We created a system to allow easy navigation of categories and subcategories, using a limited number of symbolic colorful photography and many duotone-based background images that can be easily generated. We also suggested a system of icons, illustrations and animations inspired by the concept of individuals swarming together.

Sagmeister & Walsh, 2016

Disciplines: Branding, Digital, Photography

Creative / Art Direction: Jessica Walsh & Stefan Sagmeister
Lead Design: Jessica Walsh, Felipe Rocha
Designers: Simón Sepúlveda, Tyler Comrie, Lucien Ng, Fumi Omori, Yu Chen
Animation: Daniel Rodrigues, Fumi Omori
Photography: Henry Hargreaves, Daniel Forero, Áron Filkey
Make up: Anastasia Durasova
Retouching: Lutz & Schmidt
Photoshoot production: Ben Nabors, Molly Brunk
Illustration generator development: Mr Henry
Paper artist: Matthew Sporzynski
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