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Maxwell  

We created the brand identity, website and photography for Maxwell, an outerwear non-profit in Detroit, Michigan.

Maxwell Detroit was launched within Empowerment Plan, a non-profit that provides employment for homeless individuals to manufacture sleeping bag coats for those in need.

Sagmeister & Walsh, 2018

Disciplines: Branding

CREATIVE DIRECTION: Stefan Sagmeister, Jessica Walsh
Photography & Video: Zak Mulligan
DESIGN: Chen Yu, Gabriela Namie
Additional PHOTOGRAPHY: Sarah Hopp
PROP DESIGN: Arielle Casale
PRODUCTION: Molly Brunk, Erica Grubman
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