Laneige is a South Korean cosmetics brand that uses the progressive scientific research around water as their key ingredient for moisturizing products. For the second year in a row, we’ve created a series of 3D animated videos to capture the illuminating & hydrating qualities of Laneige Products.
Each video explores the essence & power of water across floral gardens, magical landscapes, and unconventional obstacles. All of the videos tie into one another through a strong visual language of surrealism, luminescence, and dusky colors that reflect the entire Laneige brand. The videos showcase the power of water with beautiful delicacy. The soft hues of light and overall feel were inspired by the serenity and calm of each product, reflecting Laneige’s promise.