We worked with Netflix and Happy Madison Productions to develop the end title sequence for “Hustle,” a film starring Adam Sandler, Queen Latifah, and Robert Duvall. Co-produced by Lebron James, the film also featured a roster of NBA all-stars such as Juancho Hernangómez, Aaron Gordon, Seth Curry, Boban Marjanović, Luka Dončić and more.
When creating the custom lettering for the end titles, we were inspired by signatures and the sentimental value they possess for fans. We customized over 120 names, each in a unique autograph style and a basketball texture.
Hustle, directed by Jeremiah Zagar, premiered in select U.S. theaters in June 2022 before it was released worldwide on Netflix where it became the platform’s most watched film between June 8 – 19.