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Google  

Google I/O connects developers worldwide for thoughtful discussions, insights from Google experts, and a first look at the latest developer products. In collaboration with the Google Events & Experiences team, we created an identity that could live on location, stage, digitally, and printed materials.

I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and many more. The key graphic of I/O 23 centers around a “ribbon” pathway that was designed to take you through the 25 years of pioneering at Google in an abstract but energetic way. The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.

Client: All work was created in partnership with the Google Events & Experiences Team
Agency: &Walsh
Creative Director: Jessica Walsh
Art Director: Lucas Luz
Strategist: Lauren Walsh
Executive Producer: Luciana Almeida
Designer: Sasyk Mihal, Fernando Farfán, Fabrizio Morra, Riisa Lishao, Kristýna Jenčová, Javier Gutierrez, Marina Glikman, Nicole Belskaya, Luiza Pfeifer, Juanse Carvajal, Jordan Stokke & Victor Jobim
Producers: Chanel Harper & Sofia Flores
Brand Photography & Video: Daniel Zepeda, Lorenzo Cobo & Pablo Garcia Robla
Case Study Images: Jarett Loeffler & Tiffany Thebodeau
Prop Design: Chelsea Finkel
& More Information Close Expanded View
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