GoodRx invited us to imagine an identity for a brand campaign that shows everyone there’s an incredible way to wrangle savings on overpriced medications. The system flexes across mediums, from digital to social to OOH to TV. We developed a custom typeface that was used for graphics and the TVC.
The campaign’s tone and style leans into the juxtaposition of an Old Western-style character stepping earnestly into the modern world. We enhanced the throwback lingo and cowgirl wrangler charm by creating graphic elements like unique frames, illustrative badges, buttons and illustrations all inspired by this Western universe.
Client:
GoodRx, Amy Davis, Ryan Sullivan, Sue Winter, Stephanie Wong, Tim Donza, Mike Johnson
Creative Studio:
Ad - Like Objects, Ben Becker, Nick Loftus
Design Agency:
&Walsh
Creative Director:
Jessica Walsh
Accounts:
Ashley Einerson
Associate Creative Director:
Lucas Luz
Copywriting:
AD—LIKE OBJECTS
Production:
Chelsea Frimpong
Lead Design:
Sasyk Mihal, Igor Fajardo
Custom Type:
Julio Zuckerman
Motion Design:
Igor Fajardo
Design:
Carol Pinheiro, Jess Garcia, Pedro Alamorim, Tania Delgado
Director:
Dave Laden
Film:
Hungry Man
VFX:
Parliament, Legacy Effects
Color:
Company 3
Music:
BUTTER Music and Sound
Audio:
Barking Owl, Eleven
Photography:
Zachary Scott
