Frooti Fizz is a sparkling mango juice in India. We redesigned two sister brands of Frooti Fizz, Frooti and Appy Fizz, and were tasked to make the new Frooti Fizz branding feel familiar but evolved to Indian consumers by merging the visual languages from these existing brands. The tagline for the brand is "Frooti go funky go fizzy go crazy," and we aimed to visualize this funky craziness through graphics and animations.
We developed a library of optical illusion patterns that trick the eye — they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador to represent the brand attributes of the brand. She's funky, fresh & full of energy, just like Frooti Fizz.
Sagmeister & Walsh, 2017