Dify, created by Opera – one of the world’s major browser providers, is an in-browser payment solution and digital wallet app that allows you to get cash back with no strings attached. Opera wanted the branding for Dify to defy the standard look and feel of the category to speak to a Gen Z audience.
We represented the reciprocal relationship that Dify allows you to have with your money: money spent → money back. This can be seen in the logo with the use of reflection, and the dynamic angles of movement throughout the art direction.
Motion is also a large part of the brand ID. Dify wallet gives you the freedom to spend your money where and how you want to. We use the motion of the toggle visual throughout the visual identity and UI to show the different paths you can take with your money using Dify Wallet.
Branding created in 2020