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Dify  

Dify, created by Opera – one of the world’s major browser providers, is an in-browser payment solution and digital wallet app that allows you to get cash back with no strings attached. Opera wanted the branding for Dify to defy the standard look and feel of the category to speak to a Gen Z audience.

We represented the reciprocal relationship that Dify allows you to have with your money: money spent → money back. This can be seen in the logo with the use of reflection, and the dynamic angles of movement throughout the art direction.

Motion is also a large part of the brand ID. Dify wallet gives you the freedom to spend your money where and how you want to. We use the motion of the toggle visual throughout the visual identity and UI to show the different paths you can take with your money using Dify Wallet.

Branding created in 2020

CLIENT: Opera, Chet Callahan, Rosette Belesi, Jan Standal
CREATIVE DIRECTION: Jessica Walsh
STRATEGY: Lauren Walsh, Max Slonim
COPYWRITING: Jessica Walsh, Lauren Walsh, Stephanie Halovanic, Prue Linehan
PRODUCTION: Prue Linehan, Samar Zaman, Allison Raich, Gosbinda Vizarretea, Samantha Galvao
ART DIRECTOR: Lucas Luz
LEAD DESIGNER: Lucas Luz, Rachel Denti
DESIGN: Elinor O’Brien, Sasyk Mihal, Mikey Kelly, Carlos Bocai, Muhittin Güneş, Jada Akoto, Simoul Alva, Matthew Roop, Jeremy Rieger, Katyayani Singh, Gabriel Abascal
3D DESIGN: Lucas Luz, Roberto Juárez, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, Danil Tabacari
ANIMATION: Lucas Luz, Sanchit Sawaria, Raphael Pazoumian, Bruno Faiotto, Flavio Carvalho
ILLUSTRATION: Lucas Luz
PHOTOGRAPHY: Kezi Ban
MODELS: Blake Johnston, Lucas Owen, Xotchil Sarabia, Chyna Robinson, Helen Harley
PROP STYLIST: Aurora Rose
STYLIST: Carlton Jones
RETOUCHING: Daniel Plateado
MAKEUP: Deney Adam
HAIR: Jenni Wimmersted
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