Coconut Cult is a highly active probiotic coconut yogurt. They came to us to reimagine their brand identity and packaging. The ‘cult’ in Coconut Cult reflects their passionate following and religious commitment to gut health. We created a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious.
Prior to the rebrand Coconut Cult used a changing wordmark and graphic system, while very playful and true to their creative nature, made brand consistency a challenge. As they were expanding their product line, they came to us to solve on this issue. Our goal with the rebrand was to preserve their playful essence within a more unified brand system.
The packaging system was designed to enhance shelf visibility while maintaining the fun that only Coconut Cult can pull off in the dairy-free yogurt aisle. We crafted labels for Coconut Cult's 16oz, 8oz, and single-serve product. The wordmark and frame system were designed as consistent anchors across Coconut Cult’s different sizes and flavors. We also created a coconut-inspired wordmark to be prominently featured on all packaging.
Disciplines:
Branding,
Print,
Social
