Canopy, formerly Framework Solutions, is a comprehensive and customizable support system that covers life science businesses, from clinical to commercial solutions.
In an industry where cold and sterile are the standard, Canopy dares to put people first. We partnered with Canopy to develop their rebrand, including brand strategy, re-naming, tagline development, website design and development, and more. Starting with naming, we identified their shift towards end to end services for their life science partners. This is where the name Canopy came from - it speaks to both their end to end offering and the supportive nature of their business. We developed Canopy’s new tagline and supporting text, helping them to verbalize the vast range of services and solutions they provide with five simple words: Here to Get Your Science There.
The visual identity direction was designed to combine the warmth of Canopy’s people with the innovation behind their products and services. Serif typography was chosen to evoke a feeling of warmth and personal care, where the 3D imagery was designed to reflect the innovative products they have to offer in the field of Life Sciences.
To rollout Canopy’s new brand we developed their new iconography, merchandise, trade show assets, typography, 3D imagery, presentation templates, and advertisements.
