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Bombas  

Bombas is a comfort-focused sock and apparel brand with a mission to help those in need. One purchased = one donated, always and forever. As Bombas grew beyond socks, they needed a more sophisticated brand system that could keep pace with their growing product extensions. We created a new color system, new typography, and a new graphic system to generate custom shapes, motion principles, art direction, and product systems.

We centered the brand direction around the concept of “Little Big Things.” Little Big Things is the intersection of Bombas’ product and mission. While socks are small, they can make a big impact on the world. Bombas has donated over 75 million pairs of socks to those in need. Diving deeper into the name Bombas (Latin for bee) we were inspired by the way bees work together in a hive to make a big impact. The entire graphic system for the identity is built on the hexagon shapes from a hive. Every hexagon has a distinct identity represented by the different glyphs in the brand. When all of these little pieces come together they create a larger system. The hexagon grid allows for system expansion to account for new product lines and future creative needs.

Disciplines: Branding

Agency: &Walsh
Client: Bombas, Aaron Wolk, Randy Goldberg, Jessica Krantz
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh
Production: Allison Raich, Evan Delp, Victoria Najmy, Kasia Sasinowska
Copywriting: Bombas, Jessica Walsh, Lauren Walsh, Stephanie Halovanic
Lead Design: Carlos Bocai, Gabriela Namie, Sasyk Mihal
Design: Jeremy Rieger, Simoul Alva, Katyayani Singh, Julian Williams, Sergi Delgado, Alex Slobzheninov, Riisa Liao, Jess Gracia, Hayley Lim, Juanse Carvajal, Fabrizio Morra, Elinor O’Brien, Sofia Noronha, John Sampson, Lucas Luz
Animation: Soomin Jung, Lucas Luz, Heewon Kim, Jada Akoto, Daniel Zepeda
& More Information Close Expanded View
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The hexagon beehive inspired design system can also be used to design subbrand logos for product lines such as Bombas HEX TEC.

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