Aspern Seestadt is one of Europe’s largest urban development projects located in Vienna’s fast-growing 22nd district northeast of the city. The multi-phase development through 2028 will create high-quality housing for over 20,000 people.
For the development’s Beatification project, we were invited to design a mural spanning the 400m² wall along the Asperner Seepark. Our goal was to turn a gray wall into a work that can be enjoyed on different levels. We wanted to create something with a connection to water both physically and metaphorically, so we used a combination of visuals & writing. You can perceive the mural through color and shape, or you can walk the entire length and read about humanity’s relationship with water.
CREATIVE DIRECTION: Jessica Walsh & Stefan Sagmeister
COPYWRITING: Jessica Walsh
PRODUCTION: Stephanie Halovanic, Erica Grubman
DESIGN: HeeJae Kim, Soomin Jung
3D & ANIMATION: Sanchit Sawaria, Lucas Luz, Soomin Jung
Mural Painting: Burggasse 98