Artz is a development project in Mexico City with both high fashion and commercial shopping stores, galleries, parks, cafes, public art, movie theaters and more. The branding we created is clean and bold, utilizing block coloring from shapes derived from the building architecture. The branding launched alongside a photo-driven campaign called "We Are Open".
Creative Direction: Jessica Walsh
Production: Erica Grubman
Design: Chen Yu, Katyayani Singh
Animation: Danaé Gosset
3D: Lucas Luz