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Artz Campaign  

Artz is a development project in Mexico City with both high fashion and commercial shopping stores, galleries, parks, cafes, public art, movie theaters and more. On the opening of the development, Artz wanted a campaign that communicated their opening, and that they had something for everyone. We ideated the campaign around the concept of "We are open..." which contrasted different types of personalities, showing they are open to people with all interests.

The images always ran in pairs accompanied by copy, showing the contrasts in different types of people. For example, the "We are open to those who love luxury" image was paired next to "...and those who couldn't give a shit about luxury."

Sagmeister & Walsh, 2018

Disciplines: Advertising, Photography

Creative Direction: Jessica Walsh
Production: Brande Bytheway
Production Support: Natalia Brown & Nasir Kenneth Ferebee
S&W Production: Erica Grubman
Main Campaign Photography: Zak Mulligan
Photography Assistants: Andre Roque, David Lopez & Brant Beland
Digital Imaging : Logan Bingham
Additional Photography: Sarah Hopp
Production Design: Brittany Porter
Production Design Assistant: Daniel Mutton
Art Direction: Zachary Friedman
Art Assitance: Anna Humphries & Emily Beard
Prop Styling: Sarah Holmes & Arielle Casale
Hair Styling: Rachel Lee
Make Up: Jaime Diaz
Make up Assistance: Armando Garcia
Design: Gabriela Namie, Rachel Denti, Matteo Giuseppe Pani, Ryan Haskins, Felipe Rocha, Fumi Omori, Julia, Chen Yu, Angela Iannarelli, Emily Simms
Nail Art: Yoko Sakakura
Wardrobe Styling: Amelian Kashiro-Hamilton
Styling Assistance: Karen Veliz, Gibby Evan, Niko Karamyan & Kristina Garret
Set - Production Assistance: Andy Faulkner, Michael Caravajal & Bruce Bundy
Animation: Yaya Xu
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Images were always paired side by side. “We’re open to those who can’t live without bacon” was paired with “We’re open to the animal lovers” showing the contrast between personality types.

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