Appy Fizz came to us with the objective of increasing the association of Appy Fizz & Food. To do this, we wanted to separate Appy Fizz from the typical burger & soda ads you see blasted on TV and social. Appy Fizz is known for being a brand that is confident & mysterious, always doing things a bit differently. Knowing that food & drink pairings can be both a craft and an art form, we created an entire campaign around the #ArtofFizz.
We kicked off the campaign with inspiration from our own Appy Fizz food pairings & we teamed up with visual artists throughout India to share their creative ideas. The talent we partnered with encouraged their followers to try out their own Appy Fizz food styling creations. The contest & campaign was immensely successful nearly doubling Appy Fizz’s followers on Instagram.