Appy is India’s first still apple beverage made by Parlé Agro – the creators of Frooti, Appy Fizz, Bailley & B-Fizz. Parle Agro came to us for a new identity. Visualized through bold, blocked color & type, the brand represents the drink’s unbelievably crisp & fresh qualities. We wanted the distinct black, white, and red visual language to be as refreshing as the product itself, with a simple apple design to evoke a classic feel.
Agency: &Walsh / Sagmeister & Walsh
Creative Direction: Jessica Walsh
Production: Erica Grubman, Emily Jing Sum Chan
Lead Designer: Felipe Rocha, Simoul Alva, Jada Akoto
Design: Fumi Omori, Joasia, Simon Sepulveda, Tyler Comrie, Gabriela Namie, Hee Jae, Jess Gracia, Riisa Liao, Jiayue Li, Sasyk Mihal, Poppy Zafeiraki, Elinor O’Brien, Simoul Alva, Josh Krauth-Harding