We created an advertising campaign for Aishti, a luxury department store in the Middle East, with headquarters in Beirut. We honed in on Aishti's signature orange gift box, making it the visual centerpiece of the campaign.
The box becomes a symbol for the brand, turning it into an object of luxury. We launched the campaign in 2010 with a single image of the orange gift box. Over time, the campaigns have evolved to abstracting the box or using the box as a building block for new imagery. Campaign imagery has been used in newspapers, magazines, billboards and window displays in the Middle East.
Sagmeister & Walsh, 2014