The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut. We developed the concept and design for Aishti's campaign to highlight their location by the sea side.
The foundation building showcases works from Salamé's 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked us to conceptualize and design a campaign around the intersection of fashion and art, while highlighting its location by the sea side. We also created an animated series of the campaign for their Instagram and
Sagmeister & Walsh, 2017