Responding to the tumultuous political climate, Milly's FW 17 collection sought to display the empowerment of rebuilding oneself from fractures. Through photography & animation, we built the campaign off the message that "there is beauty in the fractures, in the mending."
We played with different ideas of fractures using broken glass, animations and "ripped" pieces of oneself. Each image reveals something about the models from both the inside & outside.
Sagmeister & Walsh, 2017
CREATIVE DIRECTION: Jessica Walsh
CLIENT: MILLY by Michelle Smith
DESIGN: Angela IannarellI, Matteo Giuseppe Pani, Yu Chen, Gabriela Namie, Fumi Omori, Vittori Perotti, Valentin Breyne, Daniel Forero
SET DESIGN & PROPS: Arielle Casale
PHOTOGRAPHY: Charley Parden, Henry Hargreaves
MAKE UP: Anastasia Durasova
PRODUCTION: Erica Grubman, Group Theory
3D/ANIMATION: FrankNitty, Yaya Xu, Heejae Kim, Pierre Bourjo, Clive Biley
RETOUCHING: Daniel Plateado, Khoi Pham, Angela Iannarelli