For Fall 2018, Milly designer Michelle Smith used the idea of chromatic dressing & the colors of the rainbow to speak about inclusiveness, individuality and coming together. For the campaign, we created a series of images based on this idea.
Michelle said, "The world is so polarized that I want people to feel welcome to my brand." This was our inspiration. In the campaign photography, the concept and style choices were made to reflect a space in this world for both self-expression & unity. The campaign was featured in print, OOH, digital advertising, and on Milly’s website
Sagmeister & Walsh, 2018