MasterClass, the platform that makes it possible for anyone to learn from the best through online classes, asked us to create their first-ever campaign to promote a class, featuring one of the most iconic bosses of all time: Anna Wintour, Editor-in-Chief of Vogue and Artistic Director and Global Content Advisor of Condé Nast.
MasterClass chose &Walsh in an effort to tap into creative leaders and respective “bosses” at the top of their fields to bring “How to Be a Boss” to life through striking creative imagery via out-of-home, print and digital media. Featuring images shot by world-renowned photographer Tyler Mitchell, we created a series of designs that balanced big, bold typography with chic italics & vibrant color, creating a visual intersection between the world of fashion and being a boss. Each poster captures advice Wintour shares in her MasterClass on how to lead with vision and without apology.
&Walsh, 2019
Disciplines:
Advertising,
Branding,
Print
