Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliner for something more reliable that doesn't smudge:
Roller Liner Matte.
These images were released on Benefit Cosmetics’ Instagram handle, as well as Benefit’s regional Instagram handles, both as a paid media campaign as well as organic social assets.
Sagmeister & Walsh, 2018
CREATIVE DIRECTION, COPYWRITING: Jessica Walsh
DESIGN & COPYWRITING: Rachel Denti, Gabriela Namie, Angela Iannarelli.
PRODUCTION: Erica Grubman
PHOTOGRAPHY: Sarah Hopp
SET DESIGN & PROP DESIGN: Arielle Casale
WARDROBE: Erica Grubman, Arielle Casale
TYPE DESIGN: HeeJae Kim
RETOUCHING: Matteo Giuseppe Pani, Daniel Plateado