We created the bold new Appy Fizz identity, visualized through carbonated bubbles & a dynamic graphic language of 3D spheres and circles. The identity was applied to their large television presence, outdoor campaigns, large-scale digital advertising and activation, print and cinema advertising.
Appy Fizz is an Indian sparkling apple juice made by Parlé Agro. Parlé Agro is the largest Indian food and beverage company & also the producers of the mango juice Frooti.
From the print campaign to the television commercial, this circular language using the red, white & black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star, Priyanka Chopra, for the TVC to create a film for Appy Fizz where Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns.
This project was featured all over India, specifically targeted in main markets like Mumbai and Delhi. Appy Fizz is advertised through a large television presence, outdoor campaigns, large-scale digital advertising and activation, print, and cinema advertising.
Sagmeister & Walsh, 2016