We developed the concepts, art direction and design for Aizone's fall/winter 2015 campaign. Aizone is a department store in the Middle East.
Illustrations often depict a 3D object or environment in 2D form. We decided to twist this notion and create a 3D environment that looked like an illustration. Playful props like purses, plants and pitchers of lemonade are made from paper and drawn in a quirky, cartoon-like style that pops with color.
A series of accompanying videos animate fashion items and figurines among the vibrant settings and scenarios, while a behind-the-scenes film shows the creation and construction process of each of the sets.
Sagmeister & Walsh, 2015
Creative, Art Direction, Design: Jessica Walsh
Set Production/Design: Adi Goodrich & Melanie Chernock
Photography: Stephanie Gonot
Makeup Artist: Anastasia Durasova
Instagram Videos: Aron Filkey, Santiago Carrasquilla & Saad Moosajee